When we speak of Soho, house burgers, rooftops and trends, the first place that comes to mind will probably be New York, Hong Kong or Tokyo… but…we're talking about Seville!
Places full of tradition, religious fervour, Flamenco and bullfighting have led to the development in the Andalusian capital of a Seville very much in vogue.

international, modern, cosmopolitan and above all… different.

Did you know that Seville has its own Soho with a Spanish name?

Following in the footsteps of cities such as London and Paris, in Seville we have witnessed the arrival of Soho Benita, which in just a few years has become a must-see for lovers of urban trends.

In Soho Benita you'll find all the fashionable premises in the Calle Pérez Galdós, Calle Santillana, Calle Ortiz de Zúñiga and Calle Don Alonso el Sabio

and it has become the new area for shopping & culture for those looking to avoid the crowds and find something different.

Located between La Alfalfa and La Encarnación (Mushrooms of Seville), in Delimbo, la Importadora and Le Voilà you'll find art, fashion, design, books, gastronomy…

and enjoy any one of the shows which are organised all year round.


If you need a little energy for a shopping spree, you should start in Red House with a snack of a tasty slice of toast with olive oil and Serrano ham, a glass of natural fruit juice or a delicious homemade cake.

No-Lugar, under the same management, is a tastefully decorated bar serving delicious food, where you can sit wherever you want.

Vegan Burritos, Chicken Tika Masala, yucca doughnuts with trout and Wasabi mayonnaise, Moroccan cake or pear lasagne, are just some of the options offered in these premises which look like an old-fashioned store, illuminated with industrial lamps and where everything is possible, from buying furniture to having a drink while enjoying good music improvised on a mixer table.

Right next to the Alameda de Hércules, you'll find the Calle Regina where every second weekend of each month they hold the Regina Market, where the traders in the area bring their products out onto the street, offering samples for tasting and inviting passers-by to enjoy the day's numerous events.

You'll love the tapas and good wine served in Botellas y Latas.

Little by little, this traditional Seville street has become the cultural centre piece of "new Seville” and an obligatory stop for lovers of alternative shops with charm.

Here you'll find places like Verde Moscú, an ethical, responsible and sustainable fashion boutique, vintage areas like the Wabisabi Shop & Gallery and the Gato en Bicicleta bookshop, with its unusual exhibitions and sessions of micro-theatre.

So, if you're looking for clothes and accessories by independent designers, gourmet sandwiches and/or organic produce, you really have to visit the Calle Regina.

Lovers of beer will discover in Beodo Beercraft, a well-designed menu of craft beers and high quality tapas to make your day just perfect.

Nearby, in the Calle Alameda de Hércules, El Viajero Sedentario serves delicious Italian coffee, fresh juices and there are books available for the customers.

If you are looking for somewhere and something different, the Paseo de Cristóbal Colón, with internationally renowned stores like Meridiana and O'Kean&Co or the La Caja China art gallery and the district of El Porvenir will not disappoint you and have gradually become established as an alternative to the more traditional shopping areas like the Calle Sierpes.

Nearby, if you're looking for an international atmosphere in the heart of Seville, we invite you to get to know people from all over the world in La Banda, a hostel which is very much in fashion.

And what better way to end the day than to take a cocktail on the rooftop of a hotel which is very much in vogue like the Seizes by Fontecruz, to take part in session of micro-theatre on the rooftop terrace of a private individual who opens up his house…or to enjoy the real Seville in the well preserved La Lonja del Barranco Market.

There's so much to choose from that you'll always have a good excuse to come back to Seville…

in vogue Seville…